Meet The Team
EFFY is backed by an experienced team that has extensive know-how in business assurance and efficiency platforms spanning about 20 years in multiple industry verticals globally.
José Xavier
Chief Executive Officer
José has more than 25 years of worldwide experience in information and communication technology and has always been an entrepreneur, leading the launch, growth and successful exit of technology companies in US and Europe.
Most recently, José served as a member of the executive board at WeDo Technologies, a global company he helped to launch in 2001 and where he served as President for the North American and Caribbean region.
WeDo Technologies was the developer of RAID, the core technology platform that EFFY brought to the healthcare market. At WeDo, José also launched and led the company´s healthcare business operation in the US and captured the first customers in the region.
Pedro Oliveira
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Chief Product Officer
Before embracing the challenge to lead the Product Development team Pedro's career path was carved as a seasoned business analyst with an impressive track record for implementing projects aimed at optimizing business costs and services in the area of enterprise informatics.
He served as senior consultant at WeDo Technologies, a global leader in business assurance for telecom and communication services providers, where he managed projects and gained significant experience in healthcare, utilities, finance and telecom.
Pedro earned a degree in Computer Engineering from the Universidade Lusíada, Alcântara, a Diploma of Academic Merit as Best classified Computer Engineering student, and is a certified RAID System Integrator.
John Nanclares
CTO & VP Europe & LATAM
With more than 25 years as CIO for multiple companies, John has an international career in information technology that includes 11 years of experience in the consumer marketplace followed by 14 years in the healthcare sector.
For healthcare organizations in both public and private sectors, John provided senior-level guidance and services for modeling as well as the creation and evolution of many healthcare units of different dimensions. In these business groups, he was responsible for the definition and implementation of the IT strategy, particularly regarding digital transformation. More recently, he has been focused on the trends impacting web development, virtualization and operational mobility in the healthcare domain.
Fernando Videira
Chief Financial Officer
With more than 25 years’ experience in IT & Tech financial, administration, legal and people culture areas, Fernando was one of the Co-Founders of WeDo Technologies, the company that developed RAID® software.
Before joining Effy, Fernando held positions over the last 20 years as CFO, Board Member and Executive Committee Advisor at WeDo Technologies (acquired by Mobileum in 2019), at Optimus Telecom (now integrated in NOS Telecom operator) and at the Portuguese subsidiaries of Hewlett-Packard and Digital Equipment Corporation.
His broad professional skills, entrepreneur mindset and deep expertise in the areas of Finance, Strategy and Planning, M&A, Integration and Internationalization of companies, have contributed for the successful growth of several technology companies throughout his experienced career.
Ana Elias
Chief Marketing Officer
& Sales Operations
With more than 20 years of international experience in marketing and communication, Ana started her career as a designer, experience that makes her a hands-on and goal-oriented professional.
After her post-graduation in Communication Strategy and Media Relations, she engaged her career as a project manager and a corporate marketing and communication strategist and consultant. First in agencies in Portugal, Brazil and Angola, and afterwards has Marketing Manager in multinational companies in several business markets such as tourism, real estate, energy, oil and gas.
Her design thinking approach, along with her multisector experience, analytical and strategic mindset, focuses her in delivering problem solving marketing strategies in any business area.
Hythem ElRakaybi
VP Middle East & Africa
As Vice President of Middle East & Africa, Hythem drives strategic growth, business transformation, and operational excellence in the region across diverse industries, including telecom, healthcare, finance, retail, utilities, and logistics. With a strong foundation in risk, revenue assurance, fraud management, and digital transformation, his focus is on enhancing business resilience, optimizing delivery frameworks, and unlocking new revenue streams.
Committed to empower teams, foster innovation, and driving strategic partnerships that contribute to sustainable business success. Passionate about building high-performing teams, streamlining operations, and implementing data-driven strategies that ensure efficiency, profitability, and long-term impact.
By leveraging a forward-thinking approach to market expansion, operational risk management, and service excellence, he’s committed to deliver value, drive organizational growth, and maintaine a competitive edge in an ever-evolving business landscape.
Overview
EFFY is a global provider of business efficiency solutions.
Through the use of innovative software and our consulting experience we focus on improving enterprise efficiency, correcting operational deficits and maximizing revenue.
We empower our clients to retrieve, review and compare massive amounts of operational and financial details across the entire business chain.
EFFY uses generative AI and exception-based triggers to monitor revenue, quality and operational processes leveraging a powerful and fully customizable actionable analytics and hyperautomated environment.
EFFY has a subsidiary, headquartered in the US, focused on healthcare solutions, Effy Healthcare.
EFFY has offices in Portugal, Egypt and US.
EFFY is the Global Master Reseller of RAID® Multi-Industry.
Customer References
